Skip to content

Less busywork. More growth.

Agentic Operations and Growth

Los Angeles and Prague; clients across the US and Europe

Krystal Labs finds the work your team repeats every week, hands it to AI agents, and puts your people back on the work that brings in revenue. Then we help you grow it.

Nav NouhiFounder

Three founder exits and a board exit. Former Director of Growth at AVG, later acquired by Avast for $1.3B.

How we help

Two things, usually in this order: take the repeated work off your team's plate, then grow what's left.

  • Agentic Operations

    Get your team's week back.

    We set up AI agents, software that can read, decide and act on routine tasks, to do the repeated work your people now do by hand.

    • Fewer hours spent copying, chasing and checking.
    • Work that gets done the same way every time, with a person signing off where it matters.
    • Your best people back on sales, customers and product.

    Examples of the work we automate

    • Following up on new leads and booking the first call.
    • Chasing unpaid invoices and matching payments.
    • Keeping orders, stock and the CRM in step with each other.
    • Weekly reporting pulled from the tools you already use.
    • Sorting the shared inbox and drafting first replies.
    • Onboarding paperwork for new clients and new hires.

    Built for owner-led businesses between $1M and $10M, and it works the same way for companies past $100M that haven't yet put AI to work.

  • Growth

    Grow revenue on channels you can measure.

    Hands-on growth work across paid media, search and your own site, run against your numbers, not ours.

    Paid media
    Google, Meta and other paid channels, set up and run against cost per customer and lifetime value.
    SEO and AEO
    being found in search, and being the answer AI assistants give when someone asks for what you sell.
    Conversion (CRO)
    testing pages, offers and checkout so more of your visitors buy.
    E-commerce
    Shopify and storefront work, from site speed to the steps between cart and order.
    • Spend that's tied to customers and revenue, not clicks.
    • One clear view of what's working, updated every week.

How we work

Every engagement starts small. You see what we find before you commit to anything bigger.

  1. Step 1

    Audit

    We look at how your business runs today: where the hours go, which tasks repeat, and where growth is leaking. You get a short written plan with what to automate first and what it should save. This is always the starting point.

  2. Step 2

    Build

    We build the agents and the growth work the audit picked, one piece at a time, tested with your team before anything goes live.

  3. Step 3

    Run

    We keep it running: watching the results, fixing what breaks, and adding the next piece when the first one has paid its way.

What we build

We also build and run our own businesses. It's where we test what we recommend, on our own money first.

  • Credoble

    Credoble helps service businesses get found and recommended by search engines and AI assistants.

    Visit Credoble

  • PrintWorks

    A made-to-order print business we run end to end.

  • Apps & software

    Small apps and internal tools we build and run, often starting as something we needed ourselves.

Nav Nouhi, founder of Krystal Labs.

Who you'll work with

Nav Nouhi founded Krystal Labs in 2016 after more than four years leading growth at AVG Technologies. Since then Nav has bought, run and sold businesses, launched and led a telehealth company, and built the growth teams behind other people's. When you work with Krystal Labs, you work with Nav.

Three founder exits and a board exit. Director of Growth at AVG, later acquired by Avast for $1.3B. Teams led across Europe, Asia and North America.

Experience at
  • AVG Technologies
  • Cars & Bids
  • Eidos Studios
  • AI Trust Signals

Los Angeles and Prague; clients across the US and Europe

Read the full story

What people say

  • I had the pleasure to work with Nav Nouhi during my tenure at PriceGrabber. I can confidently say that, not only is Nav very professional, but he is an absolute expert in his domain. He executes quickly and with determination and yields great results accordingly. In addition to his work ethic, Nav never stops upskilling himself. He listens to countless industry podcasts, reads newsletters, books and leverages his network to discuss best practices across the industry. He's part of a multitude of communities around growth and strategy. As a result, Nav is able to accelerate his contributions on a day to day level. I strongly recommend Nav for other employers (I would in fact hire him myself!)

    Atossa Vaziri on LinkedInDirector of Product Marketing, Checkout.com
  • Within ten minutes of meeting Nav you will recognize his intense, passionate approach to life. Nav throws himself into his work with fervor and pushes himself to the limit to achieve goals at hand. He is incredibly savvy and knowledgeable about online marketing and identifies new opportunities for growth and optimization quickly and effectively. His ability to absorb new concepts, whether operational, technical or otherwise, is outstanding. Best of all, he is an engaging, well-informed and all-around great guy who you can put your trust in--whether to execute, plan, or grab a round of drinks with!

    Juney Ham on LinkedInFractional C-Suite Executive: COO & CMO; Founder & CEO
  • Nav was, and still is, a great inspiration to me in terms of how I manage people. His approach to creating and maintaining an effective, inclusive and fun team is the best I have seen in a work environment. He knows when to push people and when to help them, and has a great ability to spread himself across multiple disciplines at once.

    I am also very impressed with Nav's negotiation skills, especially when working with cross-functional teams. He is often a center point on projects and keeps things moving, even when it was not originally assigned for him to do so - he likes to, and gets, things done and done properly.

    Away from Nav's obvious skills in marketing and management, he is a great person to be around - always smiling and looking to involve others.

    Daz Moss on LinkedInPresident, Prague Raptors Football Club

More recommendations

Start with a 30-minute call.

Tell us how your business runs today. We'll tell you honestly where AI agents and growth work would help, and where they wouldn't.

Prefer to write? Email [email protected] or use the contact form.